Entering the studio
Selected work

Fight Namah

A fighter identity with the context to be understood.

How it works

Use a recognizable record structure to make the relationship between identity and context visible.

Fight Namah uses the idea of a Fighter Passport to connect identity and discovery in combat sports. The public experience introduces that purpose before people enter the product.

Product experienceIdentity structurePublic discovery narrative
Preparing the spatial study
Original spatial studyDrag after enabling rotation

Establish an identity

The closed passport creates a recognizable point of entry. Its spine, binding and cover make the object feel like a record that can grow over time.

Visit the published project (opens in a new tab)

The problem

A name or a photograph leaves too much out. Discovery needs a structure that can hold identity, sporting context and availability without confusing public information with private account data.

Three decisions that shaped it

Build around a record

The passport gives related information a durable structure, rather than turning each field into a disconnected badge.

Give each layer its own job

Cover, profile and availability are distinct states in the physical model and the explanatory text.

Respect the public boundary

The case explains the published Fighter Passport concept. Authenticated product screens and private records are not reproduced.

Next project

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Clarity before the next step in care.