The identity
Logo variants, clear space, minimum sizes, color specifications and type hierarchy.
Brand systems
An identity should give people a consistent impression across the places they meet your business.
A mark becomes a language.
Open Byte Kraft’s identity assembly: the mark, typography and applications share one visual structure.
Scroll to open the layers. Then choose an angle, or take control of the assembly below.
Opening the spatial study…
Recognition is built through repetition. Give the right things something worth repeating.
For a new business finding its voice, an established brand changing direction, or a team whose communications no longer feel like the same company.
A system of decisions that can guide a website, a product and future communications.
How the work runs
What should this business be known for?
We examine the audience, category, offer and existing identity. Together we choose the central idea and the attributes that should be felt whenever someone meets the brand.
What takes shape
A positioning direction, audience priorities, message hierarchy and creative brief.
What you get
The exact deliverables are agreed around your project. These are the foundations we build the scope from.
The applications
Agreed digital and physical mockups, working templates and export guidance.
The voice
Message hierarchy, tone examples and principles for writing as the brand.
The system
A practical guide that explains how the parts work together and who maintains them.
Byte Kraft, from the inside out.
Our own identity demonstrates how the connected mark becomes a material, a layout and a behavior across the website.
Explore the Byte Kraft identityCommon questions
Can we keep part of our existing identity?
Yes. We start with what people already recognize, then decide what to preserve, refine or replace. A useful rebrand can be an evolution.
Does branding include a website or packaging?
We can develop both. We agree the exact applications and production requirements in the scope, including whether a mockup or a production-ready file is needed.
What about fonts, photography and printing?
Licenses and external production are identified during scoping. Print specifications and proofs are agreed with the selected supplier before production.